Friday, August 30, 2013

Personal Story (brand identity)

My personal brand is trustworthy, friendly, and generally professional. Although depending on the demographics that I encounter, more nuances in my brand become apparent.  Typically, I tend to be very open and people get to know me quickly.  I don't have any enemies or people I try to avoid.  Generally, I go with the flow and continue to learn about people and technologies.  Most people see me the way I see myself.  I've been called a hard worker, trustworthy, and creative.  Sometimes at first people think I am lazy or bored because of my monotone voice, but after they get to know me, they realize I actually care about their opinions.  The products of my creativity and hard work are the aspects of my work that I enjoy seeing the most.  As a person really interested in technology, seeing so many tech inventions created in my lifetime is amazing.  I find interacting with those technologies to be entertaining.  In contrast, being outdoors and getting some fresh air is important.  Rollins College has given me many opportunities to get outside and enjoy nature.  I still find myself distracted with the latest app or viral tweet when I'm trying to get away from a screen.
As a City of Chicago native, living in a distracting and high energy state of mind is comfortable for me.  I use music, vacations, and family to relax when everything is crazy.  Keeping a healthy work life balance is difficult for me because I enjoy working on new projects.  Sometimes my work intrudes on my life outside of work, but as long as the work is rewarding, I don't see it being a problem.
My past work at WPRK opened me up to new underground types of music that I wouldn't have heard otherwise.  Now I am working on a new project for Rollins to help increase the College's video presence online.  I anticipate similar work life balance issues with it as well.
Whether I see my professor, parent, friend, classmate, girlfriend, landlord, or neighbor, I attempt to keep a consistent brand.  Consistency in general is easier, but I obviously share more about my brand with my girlfriend than with my neighbor.  The way I share that information is how I try to remain consistent with my brand.  Personally, I don't subscribe to living and acting differently around my friends at night and then drastically changing myself when I'm at home.  A large part of this choice could be that many of my colleagues are friends that I hang out with outside of class or work.  Consistency, reliability, trust, and punctuality are very important to my brand.  Without those traits it is difficult to be productive, learn, and have fun.  A lot of people don't share those values, although when they do share them, things are more likely to go as planned.  The most important aspect of my brand revolves around my character.  My drive to be independent and think of entrepreneurial ideas keep me focused and help me continue to learn more.  An aspect of my brand that I often downplay are my past accomplishments.  Whenever something good happens as a result of my hard work, I tend to keep it to myself.  Normally others mention my successes before I do.  As strangers get to know me, they quickly understand my abilities, values, and character.

Thursday, August 29, 2013

Hello

Rollins Logo
Hi there,

I'm a CMC Major at Rollins College in Winter Park, FL.  My area of concentration is consumer behavior.  I used to work at WPRK as a DJ and Assistant Station Manager.  Now I'm doing an independent study to create R-Video.