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Site Map Document in Outline Form
I chose
Kraft's corporate website instead of their general consumer one because it seemed to offer more. The
customer website was mostly recipes...actually a ton of
recipes. I found the corporate on more interesting and traditional. When first visiting the page, it looked very updated. The simple 6 tab menu bar on the top was very easy to read and navigate. The stock information embedded into the header looks nice and definitely good for the corporate page of a publicly traded company. Given that their site highlighted investors and shareholder information, I assume investors are typically visiting this site the most. Other nice features were the font and contrast adjustments in the top right corner. Their demographics are probably older and have trouble reading small text. If so, they are very carefully, and probably effectively, catering to their demographic. In addition, their
investors have a tremendous impact on their performance and success. Catering to their demographic on this page is vital for the companies success. Finally, their content is also relevant to an older demographic. They mention historical events in the company from 1903 and having a
heritage section under 'about us'. It is obvious that Kraft specifically chooses certain images, designs, and customization to make the viewer experience positive for an older generation. However, it is still very effective for young generations too. This is apparent through their social media links on the top corner. My biggest surprise about this corporate page was how simple it looked on the outside, but how many pages were included after the homepage (see bottom chart).
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| Kraft Corporate Website |
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| Site Map Of Kraft Corporate Website |
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